Facebook Page vs Website: Which One Does Your Business Really Need?
(and How Beacon Web Works Can Help You Build a Real Online Presence)
When it comes to representing your business online, too many owners think a Facebook page is “good enough.” The truth? Relying solely on Facebook is like renting a booth at a flea market instead of owning your own storefront. Sure, you might get some attention, but you’re not in control — and it’s not built for long-term growth.
At Beacon Web Works, we’ve seen businesses stall out because they put all their eggs in the Facebook basket. Here’s why a Facebook page is not a substitute for a professional website, and what you should be doing instead.
1. You Don’t Own It
Your Facebook page isn’t your property — it belongs to Facebook. One policy change, algorithm update, or account restriction and your “online presence” could vanish overnight. With a website, you’re in control. You own the content, the branding, and the customer experience.
Despite its popularity, millions of people don’t use Facebook. Younger audiences may prefer TikTok or Instagram. Plenty of older customers don’t touch social media at all. Why risk cutting off entire groups of potential clients by relying on one platform?
3. Limited SEO Power
Want to show up on Google when someone searches for your services? A Facebook page won’t cut it. You’re limited in keywords and optimization options. A website can rank for dozens (even hundreds) of search terms across multiple pages and blog posts — giving you far more chances to be discovered.
4. Pay-to-Play Reach
Facebook is in the advertising business. Your organic posts only reach a fraction of your followers unless you pay to boost them. That means you’re essentially renting visibility. A website works for you 24/7 without extra costs.
5. Functionality Is Bare-Bones
On Facebook, you can share posts, photos, and chat through Messenger. That’s it. A website, on the other hand, gives you tools like:
6. No Sales Funnel Control
A professional website lets you guide visitors through a customer journey: from landing page → to call-to-action → to purchase or booking. On Facebook, you can’t build funnels or control the flow — users get distracted by notifications, ads, and endless scrolling.
7. Content Limitations
Want to post in-depth articles, case studies, or resources that prove your expertise? Facebook posts get buried in the feed within days. A website allows you to create an evergreen content library that grows visibility and trust
over time.
8. Branding Restrictions
On Facebook, your page appears to be like everyone else’s. Same layout. Same fonts. Same format. Sure, you get a logo and cover photo — but that’s where branding ends. A website provides a completely custom look and feel that accurately represents your brand.
Try finding a Facebook post from six months ago — frustrating, right? Your customers won’t bother. A website makes your content searchable, organized, and easy to navigate.
Facebook Insights gives you surface-level data (likes, reach, clicks). A website with Google Analytics gives you deep insights: where your traffic comes from, what visitors do, and how they convert into paying customers.
Facebook vs. Website: The Real Comparison
Here’s a side-by-side look at why your business should never rely on Facebook alone:
🔴 Facebook Page (Weaknesses)
Facebook + Website = The Winning Combo
We’re not saying ditch Facebook. Social media is an excellent way to reach people where they already spend their time. But your website is your foundation. Social platforms should support your website, not replace it.
How Beacon Web Works Helps You Get There
At Beacon Web Works, we build affordable, professional websites that:
Ready to Build Your Online Home?
Your business deserves more than a Facebook page. Let Beacon Web Works create a professional website that works for you around the clock. Use Facebook to promote it — not replace it.
👉 Contact Beacon Web Works today and take the first step toward a stronger online presence.
When it comes to representing your business online, too many owners think a Facebook page is “good enough.” The truth? Relying solely on Facebook is like renting a booth at a flea market instead of owning your own storefront. Sure, you might get some attention, but you’re not in control — and it’s not built for long-term growth.
At Beacon Web Works, we’ve seen businesses stall out because they put all their eggs in the Facebook basket. Here’s why a Facebook page is not a substitute for a professional website, and what you should be doing instead.
1. You Don’t Own It
Your Facebook page isn’t your property — it belongs to Facebook. One policy change, algorithm update, or account restriction and your “online presence” could vanish overnight. With a website, you’re in control. You own the content, the branding, and the customer experience.2. Not Everyone Uses Facebook
Despite its popularity, millions of people don’t use Facebook. Younger audiences may prefer TikTok or Instagram. Plenty of older customers don’t touch social media at all. Why risk cutting off entire groups of potential clients by relying on one platform?
3. Limited SEO Power
Want to show up on Google when someone searches for your services? A Facebook page won’t cut it. You’re limited in keywords and optimization options. A website can rank for dozens (even hundreds) of search terms across multiple pages and blog posts — giving you far more chances to be discovered.
4. Pay-to-Play Reach
Facebook is in the advertising business. Your organic posts only reach a fraction of your followers unless you pay to boost them. That means you’re essentially renting visibility. A website works for you 24/7 without extra costs.
5. Functionality Is Bare-Bones
On Facebook, you can share posts, photos, and chat through Messenger. That’s it. A website, on the other hand, gives you tools like:- Online ordering and e-commerce
- Appointment booking forms
- Email signup and lead capture
- Full blog and resource sections
6. No Sales Funnel Control
A professional website lets you guide visitors through a customer journey: from landing page → to call-to-action → to purchase or booking. On Facebook, you can’t build funnels or control the flow — users get distracted by notifications, ads, and endless scrolling.
7. Content Limitations
Want to post in-depth articles, case studies, or resources that prove your expertise? Facebook posts get buried in the feed within days. A website allows you to create an evergreen content library that grows visibility and trustover time.
8. Branding Restrictions
On Facebook, your page appears to be like everyone else’s. Same layout. Same fonts. Same format. Sure, you get a logo and cover photo — but that’s where branding ends. A website provides a completely custom look and feel that accurately represents your brand.
9. Hard to Search and Organize
Try finding a Facebook post from six months ago — frustrating, right? Your customers won’t bother. A website makes your content searchable, organized, and easy to navigate.10. Weak Analytics
Facebook Insights gives you surface-level data (likes, reach, clicks). A website with Google Analytics gives you deep insights: where your traffic comes from, what visitors do, and how they convert into paying customers.
Facebook vs. Website: The Real Comparison
Here’s a side-by-side look at why your business should never rely on Facebook alone:🔴 Facebook Page (Weaknesses)
- You don’t own it
- Limited reach
- Weak SEO
- Pay-to-play visibility
- Basic functionality only
- No sales funnel control
- Content gets buried
- No unique branding
- Poor organization
-
Limited analytics
- Reach anyone, anywhere
- SEO power to rank on Google
- Works 24/7 without ad spend
- Full functionality (forms, bookings, sales)
- Custom sales funnels
- Evergreen content library
- Fully branded design
- Organized, searchable structure
- Advanced analytics & insights
Facebook + Website = The Winning Combo
We’re not saying ditch Facebook. Social media is an excellent way to reach people where they already spend their time. But your website is your foundation. Social platforms should support your website, not replace it.
How Beacon Web Works Helps You Get There
At Beacon Web Works, we build affordable, professional websites that:- Give you ownership of your brand online
- Helps you rank in Google with an SEO-friendly design
- Provide tools your business actually needs (forms, bookings, e-commerce)
-
Work hand-in-hand with your Facebook page and other social media
Quick Recap
- Facebook is rented space. A website is yours.
- Websites reach everyone, not just social users.
- SEO + funnels + branding = growth you control.
- Facebook should drive traffic to your website, not be your only presence.
Ready to Build Your Online Home?
Your business deserves more than a Facebook page. Let Beacon Web Works create a professional website that works for you around the clock. Use Facebook to promote it — not replace it.👉 Contact Beacon Web Works today and take the first step toward a stronger online presence.