Articles

27 Website First Impression Statistics (2025 Update)

Great first impression
Here’s the data every business owner should know: 1. Users form an opinion of your website in 0.05 seconds. 2. 94% of first impressions are design-related. 3. 75% of visitors judge a company’s credibility based on website design. 4. 38% of people stop engaging if a site looks unattractive. 5. 39% leave due to slow-loading images or pages... Read more
 

The Ultimate Guide to Setting Up and Optimizing Your Google Business Profile in 2025

Google business profile

If you run a local business today, one thing is certain: your customers are searching for you on Google before they ever walk through your doors or pick up the phone. That’s where your Google Business Profile (GBP) comes in. Once called Google My Business, this free tool is one of the most powerful ways to get discovered in local searches and on Google Maps.... Read more

Facebook Page vs Website: Which One Does Your Business Really Need?

Web design g0095d4467 1920
When it comes to representing your business online, too many owners think a Facebook page is “good enough.” The truth? Relying solely on Facebook is like renting a booth at a flea market instead of owning your own storefront. Sure, you might get some attention, but you’re not in control — and it’s not built for long-term growth... Read more

7 Signs Your Small Business Needs a Website Redesign (Before You Lose More Customers)

Signs you need a website
Your website is often the very first impression people get of your business. And if it looks outdated, loads slowly, or fails on mobile, potential customers are bouncing before they ever call, click, or buy. At Beacon Web Works, we see it all the time: small business owners trying to get by with... Read more 

Why DIY Website Builders Are Bad for Small Businesses (And What to Do Instead)

Diy website builders bad for business
Building a website for your small business is no longer optional — it’s essential. But when faced with the decision, many owners are tempted by the “easy” option: do-it-yourself website builders. The ads promise you can launch a site in an afternoon with no tech skills required... Read more 

8 Must-Have Features Every Small Business Website Needs to Win Customers

Things every small business website needs
If you run a small business, your website isn’t just a digital brochure — it’s your storefront, your first impression, and often the deciding factor in whether someone trusts your brand. At Beacon Web Works, we’ve helped countless local businesses transform outdated or DIY websites into professional, customer-converting machines... Read more 

How to Respond to Online Reviews: A Reputation Guide for Small Businesses

How to respond to online reviews
Did you know that nearly 93% of consumers say online reviews influence their buying decisions? For small businesses, that’s huge. Your online reputation can be the difference between gaining a new customer or losing one to the competition. At Beacon Web Works... Read more 
Why Every Small Business Needs a Website: 7 Proven Reasons to Invest Now
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At Beacon Web Works, we’ve seen it time and again — small businesses that rely only on word-of-mouth or a Facebook page eventually hit a wall. A professional website isn’t just a “nice-to-have,” it’s your most valuable marketing tool. Done right, your website builds trust, attracts new customers, and works for you 24/7... Read more

Website Traffic Stats Explained

Website traffic stats
There are over 5.07 billion daily Internet users in the world, so there's a large base of potential customers you can reach with your website. But before you can tap into that potential, you need to know whether your website is capable of attracting those visitors. Your website traffic stats are a good place to start.

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