Articles

Don’t DIY Your Website 

Diy
Thinking about using a do-it-yourself website builder for your small business? You may want to think twice. The commercials and ads make it sound simple and affordable, but the reality is very different. Most DIY builders are clunky, hard to navigate, missing critical features, and come with hidden fees that add up fast... Read more

When Should You Redesign Your Website? A Beacon Web Works Guide to Staying Fresh and Competitive

Redesign
Having a professional website is nonnegotiable in today’s digital-first world. But just owning a site isn’t enough. Technology evolves, design trends shift, and user expectations change faster than most businesses realize. What looked sharp a few years ago can now look outdated, or worse, hurt your credibility and frustrate visitors... Read more
 

The Ultimate Guide to Setting Up and Optimizing Your Google Business Profile in 2025

Google business profile

If you run a local business today, one thing is certain: your customers are searching for you on Google before they ever walk through your doors or pick up the phone. That’s where your Google Business Profile (GBP) comes in. Once called Google My Business, this free tool is one of the most powerful ways to get discovered in local searches and on Google Maps.... Read more

Facebook Page vs Website: Which One Does Your Business Really Need?

Web design g0095d4467 1920
When it comes to representing your business online, too many owners think a Facebook page is “good enough.” The truth? Relying solely on Facebook is like renting a booth at a flea market instead of owning your own storefront. Sure, you might get some attention, but you’re not in control — and it’s not built for long-term growth... Read more

7 Signs Your Small Business Needs a Website Redesign (Before You Lose More Customers)

Signs you need a website
Your website is often the very first impression people get of your business. And if it looks outdated, loads slowly, or fails on mobile, potential customers are bouncing before they ever call, click, or buy. At Beacon Web Works, we see it all the time: small business owners trying to get by with... Read more 

Why DIY Website Builders Are Bad for Small Businesses (And What to Do Instead)

Diy website builders bad for business
Building a website for your small business is no longer optional — it’s essential. But when faced with the decision, many owners are tempted by the “easy” option: do-it-yourself website builders. The ads promise you can launch a site in an afternoon with no tech skills required... Read more 

8 Must-Have Features Every Small Business Website Needs to Win Customers

Things every small business website needs
If you run a small business, your website isn’t just a digital brochure — it’s your storefront, your first impression, and often the deciding factor in whether someone trusts your brand. At Beacon Web Works, we’ve helped countless local businesses transform outdated or DIY websites into professional, customer-converting machines... Read more 

How to Respond to Online Reviews: A Reputation Guide for Small Businesses

How to respond to online reviews
Did you know that nearly 93% of consumers say online reviews influence their buying decisions? For small businesses, that’s huge. Your online reputation can be the difference between gaining a new customer or losing one to the competition. At Beacon Web Works... Read more 
Why Every Small Business Needs a Website: 7 Proven Reasons to Invest Now
Domenico loia hgv2tfoh0ns unsplash
At Beacon Web Works, we’ve seen it time and again — small businesses that rely only on word-of-mouth or a Facebook page eventually hit a wall. A professional website isn’t just a “nice-to-have,” it’s your most valuable marketing tool. Done right, your website builds trust, attracts new customers, and works for you 24/7... Read more

9 Website Traffic Stats Every Small Business Owner Needs to Know

Website traffic stats
Why Website Stats Matter for Small Businesses. There are more than 5 billion daily internet users worldwide. That’s a massive audience, but the real question is: how many of them are finding your business online? Your website traffic stats are the key to answering that question... Read more

8 Small Business Marketing Mistakes That Could Be Costing You Customers

Small business marketing mistakes
According to recent studies, nearly half of all small businesses don’t have a clear marketing plan. That’s a big problem — because without a plan, your business is basically invisible to the people who need you most. At Beacon Web Works, we see it all the time: local businesses working hard but... Read more

REQUEST A FREE WEBSITE DEMO

Interested in seeing how your new website could look? Contact us today to request your FREE no-obligation website demo and mockup.
Book a FREE Website Demo